Select locations now offer curbside pickup & home delivery “It's been so really healing. Leading into the first night of debates, Smirnoff has been airing a star-studded TV and digital campaign from ad agency 72andSunny for its red, white and berry seltzer… It was a great idea, until three weeks later no one in the country was allowed to actually, you know, go out. Protect your waistline, eat healthy, and conform to keto diet guidelines. Smirnoff has unveiled some delicious and creative innovations over the years and now the brand is back with a brand new drink just in time for Memorial Day Weekend. It's really intense being isolated all the time, as we're all experiencing, but it's been so uplifting to be able to connect with the people that I love and see their faces and hear their voices and it makes me feel less alone.”. I’m behind on my TikTok challenges.”. “We did some new audio in a really safe way and we were able to take assets that we already had and repurpose them in a way with a message that is really nice for America right now.”. Smirnoff What do you do when you shoot your an ad campaign for your summer-themed vodka and new seltzer three weeks before a global pandemic shuts down the … © 2020 Forbes Media LLC. She also has a message for those at home right now: “I just want encourage people to stay positive to stay hopeful right now, to stay connected to people that you love. “I’ve been making fun videos from my glam room as well to post. Marshmallow pops are easy to Theme to your party. So be sure to try Smirnoff’s new limited-edition Smirnoff Seltzer Red, White & Berry beverage! A 12-pack of expected to run you somewhere in the neighborhood of $12.99. The newest addition to the patriotic drink is Smirnoff Red, White & Berry Seltzer. “It's amazing what one can do from home,” she says. Sip on this blend of cherry, citrus and blue raspberry that is available for a limited time only in a can that changes color when cold. “I've learned so many new things about technology working from home,” says Cox, who had a microphone and audio editing software set up in her home to retool the ads. 2. Log in or sign up to leave a comment log in sign up. share. The connection piece through technology is key, and is something a little different for a lot of us, including Cox. Smirnoff Zero Sugar Red, White and Berry Seltzer is the flavor of the summer. Red, white, and berry smirnoff seltzer. Sip on this blend of cherry, citrus and blue raspberry that is available for a limited time only in a can that changes color when cold. In 2020 Smirnoff stated: "We now declare the world has five seasons. The best part is, you don't have to wait until July to get your hands on these as they're available in stores now. You may opt-out by. “We know who our audience is and our audience right now more than anything else wants to be responsible and stay home, like all of us, but also needs to have a little bit of fun.”. When the pandemic hit the United States, the team at Diageo and Smirnoff asked themselves what the world needed them to do right now, and what they could do with the assets they already had available. I cover alcohol, cannabis, and intoxicating travel and adventures. Life is an adventure, and I’m always on the hunt for the next exciting journey. Smirnoff Ice Red White & Berry 12pk 12oz Cans: Smirnoff Red, White & Berry has the cooling taste of Cherry, Citrus and Sweet Blue Raspberry flavor Shop Smirnoff Red, White & Berry Seltzer 12 oz Cans - compare prices, see product info & reviews, add to shopping list, or find in store. That was the problem facing Smirnoff, which shot a campaign in February for its Red, White & Berry line, encouraging people to go out this summer and have fun. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, launching a collection of virtual backgrounds. The brand recently announced that Smirnoff Seltzer Red, White, and Berry would be joining its ever-growing list of hard seltzers for the warmer months … To help with those virtual connections, Smirnoff is also launching a collection of virtual backgrounds that can be used on Zoom calls. SMIRNOFF SELTZER RED WHITE & BERRY 12pk-12oz Cans. “It's an opportunity for us to take some time to reflect on who we are, and why we are, and hopefully have some fun with that virtually with our friends but then also taking time with ourselves.". Smirnoff Seltzer TV Spot, 'Laverne Cox & Smirnoff Agree: It's Red White & Berry Season' Smirnoff TV Spot, 'Pet Name' Featuring Ted Danson, Jonathan Van Ness Smirnoff Zero Sugar Infusions TV Spot, 'Guided Meditation' Featuring Dave Bautista When chilled, the simple red, white, blue, and silver color-changing cans transform into a star-spangled, photo-ready masterpiece. All Rights Reserved, This is a BETA experience. No artificial sweeteners and only 90 calo “I've been trying to get my workouts. Enjoy the blend of tart cherry, citrus overtones and blue raspberry flavors with ZERO sugar, natural flavors and only 90 calories and just 1g carbs. Red White and Blue Patriotic Drink; So the group worked to retool their message instead on staying at home using footage that was shot back in February. “Everyone worked from home, which is a really unique experience but it taught us a lot,” says Sethi. BRAND. Vanilla Fruit Tarts make a lovely addition to your party table. In 2020 Smirnoff stated: \"We now declare the world has five seasons. Ruby Meaning In Malayalam, Ballistic Nylon Fabric For Kayaks, , Ballistic Nylon Fabric For Kayaks, What do you do when you shoot your an ad campaign for your summer-themed vodka and new seltzer three weeks before a global pandemic shuts down the country? What is going on in this commercial? Red, White & Berry Seltzer is the Fourth of July in a can! Seasonal release that is fitting all summer long! ... It’s Red, White & Berry Season! Try these other ideas for your patriotic party. It is an ultra smooth vodka with a classic taste that has inspired other varieties of vodkas worldwide. So, have some fun at home, and we're going to do everything we can to help each other.”, Life is an adventure, and I’m always on the hunt for the next exciting journey. Beyond Forbes, my work appears regularly place like Fortune, Fast Company, and Conde Nast Traveler. save hide report. United States- Flavored Malt Beverages. For her, that connection happens every Sunday morning when she meets with a group of her core girlfriends based in NYC for brunch. Sip on this blend of cherry, citrus and blue raspberry that is available for a limited time only in a can that changes color when cold. The hard seltzer craze may have seemed like it started off too strong to maintain longevity, but all the new alcoholic seltzer products that … Item. “We prepare food and I have a little Red, White, and Berry with me and we have a good old time,” she says. It was especially important for Smirnoff, which is already an at-home brand, giving it the opportunity speak about it in a powerful and meaningful way. However, in the wake of the coronavirus pandemic, Smirnoff said the initial concept “was not the message the world needed right now”.Smirnoff then reimagined the whole campaign to encourage consumers to stay connected with their loves ones virtually “at a time when Americans need it most”: the new Hang Out from Home for America campaign features brand collaborator Laverne Cox and new brand partners, Dave Bautista, Diane Guerrero and Megan Rapinoe.Read my article about Smirnoff for Marketing the Rainbow: https://marketingtherainbow.info/case%20studies/cs-fmcg/smirnoff Rather than abandoning its original campaign, Smirnoff altered it to fit current circumstances. He says that the brand has plans to create new ways on an ongoing basis for Americans to have fun while they’re working through this. Smirnoff Zero Sugar Red, White & Berry Seltzer is the flavor of the summer. Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a National Sweepstakes from Smirnoff Ice Red, White & Berry, to give 100 people across the country two paid days off to take a real July 4th weekend, it says. According to Best Products, each can has 90 calories, zero sugar, and offers 4.5% alcohol-by-volume (just like the Smirnoff Ice). “Money Heist is amazing.” She says she originally thought it was just one season, and then managed to binge watch four seasons of the show in two days. It's ready to drink! Smirnoff has kicked off the holiday season in style with a festive new ad campaign starring the trailblazing actress and activist.. So, Smirnoff changed things up a bit, and created a new campaign that instead puts the focus on staying at home. Just in time for summer, Smirnoff's "Red, White, & Berry" flavored seltzer is the latest addition to the brand’s line of hard seltzers (and not to mention the most photogenic, we might add). Smirnoff Red, White & Berry has the cooling taste of Cherry, Citrus and Sweet Blue Raspberry flavors all combined for a refreshingly delicious taste of freedom. Red, White and Berry has a pleasant mixed berry flavor. Yo! #Smirnoff #HardSeltzer #SmirnoffSeltzer We are rocking the new hard seltzer from Smirnoff! Laverne Cox is the life of the party. Those spots, which feature long-time Smirnoff spokeswoman Laverne Cox, as well as new brand partners Dave Bautista, Diane Guerrero, and Meghan Rapinoe, went live on YouTube on Sunday and started appearing on national TV this week. And this seltzer has zero sugar. You can follow what I’m up to now on Twitter @emily. BRAND. Smirnoff's new “Hang Out From Home for America” campaign features Laverne cox. Their popular Red, White and Berry flavor (a blend of cherry, citrus and sweet blue raspberry) will officially be available in hard seltzer form. Discover low-carb, keto-friendly Smirnoff using the keto food search engine. The post Smirnoff Has Red, White & Berry Seltzer, and It’s All We’re Drinking This Summer appeared first on Taste of Home. An anthem 60 … United States- Hard Seltzer- 4.5% ABV. And this seltzer has zero sugar. And this seltzer has zero sugar.\"Smirnoff first released its limited edition Red, White and Berry vodka in 2016 ahead of the US presidential election. ZERO sugar, 90 calories, 1g Carbs and no artificial sweeteners. “Because of Laverne and our new cast members, we could still be empathetic and understanding of the situation because we had so much of their character and their voice visually,” says Jay Sethi, CMO of Diageo Beer Company at Diageo. Each can has 90 calories and zero sugar, but still packs a whole lot of flavor. I live in a condo in LA so I’ve been going to the roof and working out there,” she says. Find Near You Learn More Close. The cans have 4.5% ABV, just like the Smirnoff … Smirnoff shot a summer campaign before the pandemic to tout its Red, White and Berry Seltzer and repurposed the party-themed push to encourage Americans to #HangOutFromHome. No artificial sweeteners and only 90 calories. Size Pack. She says she’s also been doing a lot of reading and a lot of reflecting. Smirnoff. “The brilliant thing about this historical moment is that because of technology you can stay connected still and still be home.”. “We had this big campaign in mind that was fabulous,” Cox tells me via Zoom from her “Glam Room” aka her walk-in closet, which has been made famous by videos she’s posted during quarantine on Instagram. April 24, 2020 To promote the return of its Red, White and Berry Seltzer and debut a new sugarless version, Smirnoff had a big, over-the-top, … There are backgrounds featuring each of the celebrities included in the ads. “I think this is a moment for a lot of us to kind of retool what we take in—to retool, to reflect, and to think about ourselves in the world differently, “ she says. Perfect as a chilled shot or mixed in your favorite summer cocktail. Smirnoff Zero Sugar Red, White & Berry Seltzer is the flavor of the summer. Her name is Arielle Vandenberg and she’s no stranger to doing commercials as not only is she in this fun Smirnoff Sorbet Light commercial she has also done ads for M&M’s, Garnier, Coors, Breathe Right, and Pepsi among others. We’ve got your answer. Great for summer parties, barbecues and picnics. Smirnoff Vodka is the largest vodka brand in the world. I. I’m a Lvl 1 Cicerone (beer sommelier) and spirits enthusiast based in San Francisco. Posted by 13 days ago. Get the new Zero Sugar Red, White & Berry Seltzer in a can that changes color when chilled. Nutrition Facts. I hold a Certificate in Whisky from The Edinburgh Whisky Academy and have been writing professionally for over 15 years. Opinions expressed by Forbes Contributors are their own. Bautista is part of Smirnoff’s larger ad campaign, which was originally slated to launch this summer in support of Smirnoff’s Red, White & Berry hard seltzer drink, alongside Orange Is The New Black stars Laverne Cox and Diane Guerrero, plus US Women’s Soccer Team captain and all-around badass Megan Rapinoe.But, as Cox explains in this longer commercial, that plan changed in … I’m a Lvl 1 Cicerone (beer sommelier) and spirits enthusiast based in San Francisco. Red, white, and berry smirnoff seltzer. From April 2020, the drink would return for a limited time in a zero-sugar canned hard seltzer format. The cherry, citrus & blue raspberry flavor are available for a limited time in a can that changes color when cold. The Smirnoff Red White and Berry is a limited edition vodka perfect for 4th of July Drinks. If you needed prove, look no further than Smirnoff’s latest release: Red, White & Berry Hard Seltzer. Bautista is part of Smirnoff’s larger ad campaign, which was originally slated to launch this summer in support of Smirnoff’s Red, White & Berry hard seltzer drink, alongside Orange Is … May 3, 2020. It's an amazing opportunity to reflect and to be with ourselves differently, and we're going to get through this. To kick off the launch, they originally shot an ad campaign in February, which focused on celebrating the outdoors with friends and family during the warmer months. 100% Upvoted. The seltzer comes in a 12-pack of 12-ounce cans for a suggested retail price of $12.99. We now declare the world has five seasons. Taste America’s Seltzer. 1 comment. As for what Cox is doing to have fun, “I’ve been watching a lot of Netflix,” she says. The dude who does the back kick seems like he's looking to have his crack split! Smirnoff Takes a Sip of Truth By: Mackenzie Baker | Apr 30, 2020 To coincide with the Summer Olympic Games and the return of its Red, White, and Berry Seltzer, Smirnoff had a patriotic campaign in the works—but the pandemic had other plans. Sethi says that the brand thought the virtual backgrounds would be a great way to add a little levity to Zoom calls with friends. Laverne’s background moves,and transitions between saying “Werk From Home for America” and “Twerk From Home for America,” Rapinoe’s background jokes about dying your own hair, and other more generic backgrounds simply suggest that maybe it’s time for Happy Hour. The zero-sugar, limited time offering is a canned, malt … “Netflix has been amazing so I binged a few shows,” Cox says. Smirnoff ZERO Sugar Red, White & Berry Seltzer is America’s Flavor. Product description Light, crisp and bubbly, Smirnoff Seltzer Red, White & Berry is the Patriotic Seltzer of Summer! Enjoy the blend of tart cherry, citrus overtones and blue raspberry flavors with ZERO SUGAR, natural flavors, only 90 calories, and just 1g of carbs. “I haven't had really in-person human contact, but it's been so beautiful being able to do video chats and to be able to connect to people virtually,” she says. Your plans may look a little bit different this year but you can certainly still enjoy delicious food and drinks at home. I just joined TikTok. Bautista is part of Smirnoff’s larger ad campaign, which was originally slated to launch this summer in support of Smirnoff’s Red, White & Berry hard seltzer drink… Zero Sugar Red, White and Berry is a BETA experience intoxicating travel and.... Make a lovely addition to your party table and working out there, ” she says smooth. Trying to get through this but it taught us a lot, ” Cox.. 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