We have more information on how to maximize your meta tag references below. For instance, learning how to create an effective meta description in WordPress is vital. Ensure that your snippet is high-quality and free of awkward phrasing, repetition, or grammatical errors that could turn people away. A well-written meta description plays a big part in attracting and converting visitors. Ensure that your description is accurate. Let’s install Yoast now. It was probably the title, the description, or both that convinced you. Set and used by Google Ads for remarketing, personalization, and targeting advertisements to users who have visited kinsta.com. This snippet doesn’t need to be too complicated. What meta descriptions do impact is click-through rate (CTR), or how many people decide to click on your site. Why are meta descriptions important? Meta descriptions are the text snippets displayed in search engine results. Check out our plans, “Most searches won’t turn up a category archive”. Using this code, search engines will just grab content from the post to use in the meta description like normal. You can go here to configure settings, including defaults and how your pages look on social media. When it comes to on-page SEO, a meta description has a significant role. Step 1. But to get to the individual meta description editor, you’ll need to open up an existing post or page or create a new one. Ready to get more clicks? In laymen terms, Meta Description is basically the search snippet that is shown under the title of the articles on Google’s result page. Your meta description is like a free advertisement, so take it as a chance to convert potential visitors. These small archives don’t have a lot of text content, which can confuse Google and cause it to display a broken or strange-looking snippet. The bar at the bottom will turn green once you’ve hit the optimal character length. You’re more likely to get clicks if people know what each post is about, rather than getting a generic description. If you want, you can add a few additional types of meta descriptions to your site. Remember to backup WordPress before making any changes to its core files. Here are some tips for writing a meta description for a few key types of pages. Also, check our meta description examples to ensure you get your audience’s attention. You’ll need to explain what the page, post, or other element is about, in a clear and concise manner. This is a great idea if you want a development site that can be used for testing or other purposes. Managing your pages meta tag information is important for when search engines like Google search … And once you ... ThemeIsle content is free. Need to improve your SEO? First, however, let’s check out some related options offered by Yoast SEO. Please bear with me! Homepage descriptions get special treatment. This is required for our payments to work. As research shows, custom meta descriptions are able to increase your CTR up to 5.8%, which is a good outcome considering the little resources you might need to craft them out. However, once people realized that you could put any unrelated keyword in and get free traffic from topics your site had nothing to do with (hello “free porn” and “free mp3”), search engines removed support for the feature. The way you write a snippet for a blog post, homepage, and product page varies quite a bit. Your best bet is to entice people by giving them a hint of the type of posts they’ll find in this category, and get them in a reading mood. Click Edit Snippet and start typing in the Meta Description section. With these two pieces of programming, you’ll get a tailored description on your generic pages like the homepage and category archives, but your posts will have a normal snippet. You can add a short excerpt yourself to avoid this. A comprehensive database for everything WordPress … Don’t lie about what a page contains. Then just activate the plugin in Plugins > Installed Plugins to get it working. Including a keyword will help you structure your description in a compelling way. According to Backlinko, unique meta descriptions have a major impact on CTR: “Writing unique meta descriptions for each page can increase your site’s organic CTR. Meta Description. For primarily informational pages such as blog posts, you may not want your description to read like a blatant advertisement. Use similar tactics: write something that quickly explains what this is and why they need it. Search for Yoast and download it, or upload the zip file you installed earlier. You may unsubscribe at any time by following the instructions in the communications received. WordPress is an excellent solution for how to start a blog, plus we think blogs are super awesome! When you purchase through referral links on our site, we earn a commission. Go to SEO > Search Appearance. Go ahead and install Yoast SEO now, then proceed to the first step. Sometimes it will show parts of a page’s content that’s more relevant to a user’s search. Keep these tips in mind and you’ll create better meta descriptions. The web host you choose to power your WordPress site plays a key role in its speed and performance. While the title might have the snippet variable, the meta description input will be empty for you to type in your SEO optimized description. That wraps up everything you’ll need to know about adding meta descriptions with Yoast. But you can do it with a conditional tag or with custom fields. Otherwise, do some keyword research and choose one that’s aligned with your goals. Over the period of a month, these bring in more searches then any other form of content. Before editing any files on your site, make sure to do a backup. In other words, they’ve been deprecated and are no longer in use. Meta descriptions present a free chance to reach out to potential customers and convert them, so don’t waste it by creating duplicate or carbon copy snippets, meta descriptions that are the same or nearly the same across multiple webpages. How to add a meta description in Yoast SEO. SEO title, keywords and meta description are very crucial meta element. In addition to performance, ... Want to install XAMPP and WordPress – aka. They also help to give all information related to your page and post to search engine. For example, if your page gets 50,000 impressions a month, Google shows the meta description for 18,500 of those impressions on average. Address the reader directly, pulling them in by posing a question or problem, then outlining the benefits of clicking your link. the yoast seo plugin (free version) no longer support meta description input now. This is indicated by the green bar below, just like before. We offer many public health services, visit our site for more information and to contact our offices.” You can still make a small pitch like “Discover dozens of (category) posts here”, but you don’t need to be as stringent since it’s unlikely that this page will pop up frequently in search results. Obviously, this isn’t very desirable for your blog posts. Adding a meta description can be as easy as filling out a box or inserting a line of code. Add unique meta descriptions when creating posts or pages. Hi there, So about 1-2 months ago I started to notice in posts that I wrote back in March, April, etc. The keywords have to be relevant to your web content and you should have used them within your blog post/page. What made you pick a certain link? Therefore, it plays a significant role in whether or not they choose to view your content. Speaking of online stores… Product pages will pop up in the search results when people are looking to buy something and fast. We’ll create some generic meta tags that will apply to every page on your site. Meta keywords are a relic of an older internet. Or you can go to Posts > Categories and write up a new one for each individual category archive page. Descriptions for tag and custom taxonomies are edited in similar fashion. You can master the art of writing quality meta descriptions with just a little practice. These can help you rise above the competition and increase your click-through rate. It should be obvious where they’re going and what they’ll find when they get there. The techniques for crafting a meta description are similar at their core, but each type of page needs its own special touch. It might be tempting to just use a template and swap out the product name, but this generic approach won’t do as well as a hand-written pitch. People love to share ideas, give shape to their thoughts, and maybe even reach a global audience. These two steps (and a little optimization work) are all it takes: 1. This will add the tagline to every page on your site. Let us show you the Kinsta difference! Lastly, make it clear what will happen when your link is clicked. Used by Facebook for targeting advertisements and promoting content to users who have visited kinsta.com. Without one, you could be losing clicks. Meta descriptions may not improve your SEO, but they can certainly damage your click-through rate if you engage in deliberately deceptive behavior. Turbocharge your website and get 24/7 support from our veteran WordPress team. In WordPress, you can install the Yoast SEO that helps craft a compelling and SEO friendly meta description. Your meta description field will appear once you click on “Edit snippet”. Avoid awkward-sounding CTAs like “click here”, however. You can still add meta keywords, but for the most popular search engines, it won’t do anything. That’s easy. Hey David, Therefore they are always on but they do not contain personally identifiable information (PII). WordPress sets a couple of cookies that track logged in users and store user preferences set in their WordPress user profile. For most people, it’s best to just install a WordPress plugin instead of dealing with the headache. I know, custom meta descriptions may require more time than you anticipated, but it’s an activity worth doing for the long-term results. This goes for similar pages just as your About and Mission Statement. To find these options, navigate to SEO > Search Appearance in your dashboard. Adding a snippet for your homepage works a little differently than normal in Yoast. Most importantly, earn your click by proving that your website has exactly what people are looking for. You can also add dynamic variables that will display elements like title or category. The Easy WP Meta Description plugin will add the description as meta information in the html head. Or start the conversation in our Facebook group for WordPress professionals. This lets you specify your Title and Description accurately to search engines. If you exceed a certain number of characters, it will be truncated. If you want to add custom meta descriptions to your site, your best bet is installing an SEO plugin. It analysis your keywords, length, type of sentence and tells you if its a good one. This is where your WordPress meta description comes in. But to get to the individual meta description editor, you’ll need to open up an existing post or page or create a new one. Scroll down below the editing area and you’ll see the new Yoast section. How to get user meta data in your WordPress PHP code, How to delete and update user meta, and; Our suggestions for easily building user metaboxes that are editable by other users. Will they be reading a blog post, browsing the store, or landing on a features page? Next, go to Appearance > Theme Editor. You already know that a meta description is the HTML element that describes a webpage’s content and purpose. The meta description is an HTML tag, which looks like this in the HTML code for the page: . Is your WordPress site slow? I still see a customization box for meta descriptions. PrimeWomen. Why Add Keyword and Meta Description in WordPress. Click on the Edit Snippet button to display a few additional fields: As you can probably guess, you can set a meta description in WordPress by typing it into the field labeled Meta description. These are all worth filling out, since the more information you can provide Google about your site, the better it will understand your content. The term meta description indicates an HTML attribute that forms a snippet for a website providing its summary. Hit hard with a short, snappy, well-written piece that explains concisely what you do and why they should choose you. The cookie contains no information about the visitor whatsoever. We found that pages with a meta description had a 5.8% higher CTR compared to pages without a description.”. Yoast will add a new SEO tab to your admin backend. Go to SEO > Search Appearance > Taxonomies and create your description in the editor. The bar at the bottom will turn green once you’ve hit the optimal character length. When you’re done setting up your meta descriptions, you may want to check out everything else Yoast SEO can do. Meta description is not shown on the published content, however used by crawlers and bots to understand the summary and meaning of the content on a webpage. Adding Meta Tags to WordPress. In this example, you can also see sitelinks: Google’s crawlers are better than they once were. This is the face of your website, so you have to make it count. Metadata as a whole is a set of HTML tags that tell search engines and web crawlers what your site is about. If you don’t write your own meta description, Google will generate one for you by pulling content from the page. Optimizing this element helps you grab their attention and communicates important information to the search engine itself. Check out these 50+ actionable WordPress SEO tips we used to increase organic traffic to our site by 78% in a single year! When people go looking for a solution to a problem, they don’t want to be advertised to. Some popular SEO plugins include Yoast SEO and The SEO Framework. Ask us anything in the comments section below! In addition, you’ll want to keep in mind the following considerations: Here’s an example of an optimized meta description for the post you’re reading right now: To rank highly in search engine results, you need to know how to optimize your website. Check out our plans. Meta descriptions positively impact CTR (Image source: Backlinko.com). Meta descriptions actually don’t have a direct effect on your SEO ranking, yet Google still advises to create unique ones for each page of your site. The optimal length for meta descriptions is 155 – 160 characters. I’ve updated the blog post to highlight the importance of category pages for news-based sites and ecommerce stores. It enables you to create focus keywords for your posts, optimize URLs, improve your content’s readability, and set up a meta description in WordPress. You can use the same tool from Portent to calculate and preview your description.… In the past, they were used to tell search engines what topics a page covered, similar to how you tag a social media or blog post. These two steps (and a little optimization work) are all it takes: Do you have any questions about how to create an effective meta description in WordPress? Next, we’ll add the WordPress meta description to your content. If you’re not adding meta descriptions to your website, you’re missing out on a big chance to attract and convert new visitors. These also use the typical metadata editor, so go ahead and add a default snippet for posts and pages. In that field, you need to place your keywords by separating them with commas. Fortunately, setting up meta descriptions is simple if you use the free Yoast SEO plugin. Here is an illustration: As you can see from the screenshot, meta descriptions are a brief summary of what the content of a post of the page is all about. Edit the post where you want to add the keywords and meta description in WordPress. Kinsta® and WordPress® are registered trademarks. However, with so many claiming to offer the fastest WordPress hosting out there, how do you decide which company to use? A meta description is a one- or two-sentence description of a webpage. It’s also a good idea to create a child theme, as it protects your site if you make a mistake and doesn’t reset your changes when WordPress updates. But there are still some best practices you should keep in mind. were now showing the red status bar in the meta description. allow you to tell search engines more about the content of your posts and pages Follow these simple steps to add the WordPress meta description: Go to the Meta description section under the SEO title and Slug field. This is where you can set a description for your site’s homepage: The Content Types tab enables you to create a meta description template that will be used for all of your posts, and another one for all pages. Now when you create a new post or page, the meta description will automatically use the info you put here. So you want to create a WordPress blog… Congratulations! Editing your theme files to add a meta description. Do you have the best services or products, or the information they’ve been searching for? Set and used by Twitter for targeting advertisements and promoting content to users who have visited kinsta.com. This tends to get a lot more complicated, and it’s best to just use a plugin for that. Optimizing your website for search engines requires implementing a variety of techniques – both large and small. How to put yourself on the path to achieve all of that? The bar underneath will change colors to let you know if your description is a good length. Like page titles, they have limited space on search result pages — about 156 characters. When writing you meta description for a page or blog post please note that each meta description must be unique on all … We use cookies for some functionality on our website to work properly, collecting analytics to understand and improve a visitor's experience, and for personalized advertising. This post discusses what meta descriptions are and shows you how to add a meta description in WordPress! Meta description is a summary of a webpage content that is shown in search result pages. But duplicate descriptions just don’t look good, especially when they cover more than a handful of pages. For now though, let’s wrap up by talking about how to write a meta description in WordPress. Many websites write a short, one-sentence pitch, never even reaching the 160-character limit. Tired of WordPress issues and a slow host? Increasing your CTR from 4% to just 4.5% in this instance would result in almost 100 more clicks.. So here’s our starting point for choosing your hosting service and checking top ranking providers. Tell people what they’ll learn when they click this link, and prove that you know what you’re talking about. You can use a simple and direct plugin like WP Meta SEO or a more fully-featured SEO suite. That’s all you need to do to create a custom meta description for any post or page on your website. Writing a meta description isn’t always enough to get good results. We mainly use them to target ads to users who have visited Kinsta. Targeting a popular keyword and including it in your description may result in bold, noticeable text. What about your category pages? That’s why a meta description is so important. Learn how to take advantage of the best headline analyzer tools to improve your copywriting skills and create enticing headlines! Remember that writing a homepage snippet is a sales pitch for your site as a whole. Since Yoast is the most widely used, we’ll show you how to add a meta description with that one. Click Edit Snippet and start typing in the Meta Description section. If you sign up for our newsletter we'll remove the newsletter subscription box for you. Describe your company or blog, what you do, and what you have to offer. ... There’s plenty of space on the internet for everybody. But since this program is just, well, a program, it doesn’t automatically know what your site is about. Your meta descriptions can be as short as you want but don’t go over 155-160 characters, or it’s likely to be cut off abruptly. Now, Google examines a website’s content using more sophisticated web crawlers that can automatically figure out what topics are related to the content you write about on a page. If you’re creating a snippet for a blog post, you can target the same keyword you wrote the article with. Of course, you are making a pitch and can include a call to action, but focus on the information. Use vivid imagery, eye-grabbing statements, or information-rich sentences. On some setups, this might be impossible without FTP access, which complicates things even further. Instead of using meta keywords, improving SEO is now about optimizing natural keyword usage within your content and address other technical aspects like the speed of your site. By submitting this form: You agree to the processing of the submitted personal data in accordance with Kinsta's Privacy Policy, including the transfer of data to the United States. To edit a front page description you would go to Dashboard > Settings > General and edit Front page meta description. By writing your own, you get an opportunity to “make a pitch” and ensure that users can make a fully informed decision. We have made sure no personally identifiable information (PII) is sent by anonymizing IPs. Unfortunately, creating a meta description doesn’t guarantee that it will show up in Google. However, if you optimize your meta description carefully, there’s a good chance it will be shown to searchers, especially for your target keyword. A default meta description is better than a bad one. Users see a page’s meta description below the title in the search results. ✍️, targeted snippet that appears in search engine results. You might also include specifications such as price and other product info. Think about the last time you Googled something. Looking for some free blog sites to help you start sharing your writing with the world? Setting up a meta description in WordPress is actually a simple task. What if you want to add individual descriptions for each page? Set and used by G2 for targeting advertisements and promoting content to users who have visited kinsta.com. This is a hard one to write for. But you could be missing out on a chance to convince people to click on the link with a targeted snippet customized to earn conversions. Optimizing your website for search engines requires implementing a variety of techniques – both large and small. The meta description is meant to inform them about the content and purpose of a webpage so they can decide whether to click on it or not. You can’t make your snippet an unlimited length. You can customize them to better describe each page, drawing in new users and making your search results stand out from competing websites. In fact, they can now extract a title and meta description automatically, and figure out a page’s topic without you having to manually define keywords. 1 goal with the blog is making it a great resource for people working with WordPress. When optimizing your site for search engines, Yoast SEO is an extremely valuable tool: This free WordPress plugin offers a suite of useful features. 6 Best Astra Theme Alternatives That Are Just... Add unique meta descriptions when creating posts or pages. What’s more, you can find helpful advice from both the Yoast developers and Google itself for writing the perfect description. Also, consider using a child theme. I operate a news based website. What’s more, the description makes the primary topic clear early on, so it will be helpful even if truncated by Google. It’s a good idea to include a keyword in every snippet you write. Downloading a plugin will probably be easier for you. But in most cases, it prefers to fall back to the snippet you provided rather than using an auto-generated one. Let’s take a quick look at both styles so you can decide which way you want to add a meta tags WordPress setup. Search engines sometimes use this information to determine the site’s relevance for specific searches. See that you don’t place keywords more than 10. Writing your own meta descriptions ensures that you have more control over what people see. Speed is everything. First, you’ll want to go to Settings > General. Our Google Cloud powered infrastructure focuses on auto-scaling, performance, and security. Orange means it’s too short and red indicates that it’s too long – so green is what you’re aiming for: Once you’ve added your meta description, you can save the post or page to apply it. In this tutorial, we will show you how to set your Homepage Meta in WordPress.After installing the All in One SEO plugin in WordPress, one of the first things you should do is set your Home Page Meta information. Instead of promoting your website, focus on the individual product. How to write a good meta description in WordPress. What do you have to offer that your competitors don’t? This cookie contains information about the affiliate who refered a visitor. It allows us to A/B test our content to make sure we're providing visitors with what they need most. Set by Hubspot. It is advisable to make the meta description in WordPress long enough to describe a page properly. Under SEO > Search Appearance > Content Types (check the tabs at the top of the Search Appearance page), you’ll see two drop-downs, one for posts and one for pages. You also agree to receive information from Kinsta related to our services, events, and promotions. But the length may vary depending on the topics and situations. Find answers, share tips, and get help from other WordPress experts. Meta descriptions are not a ranking factor but still play an important rôle in your SEO efforts to improve your organic click rate. They are HTML metatags, with a max length of 155 characters, added to the header section of your WordPress site. Meta descriptions are a general overview of the contents of your site. I agree with you, in fact I wrote “most” not “all”. It completely ignores the meta keywords attribute. Most searches won’t turn up a category archive, but you shouldn’t miss out on an opportunity to create a compelling, converting snippet. When you’re finished, click Save Changes. You should ideally be writing a unique meta description for every product. When you visit any post or page on your site after installing Yoast SEO, you’ll find a new section beneath the WordPress editor: Check out the tab labeled Enter your focus keyword. Then we’ll show you how to use Yoast SEO to get the job done. As a search engine prowls your site, it gathers information from the title, headings, content, and Meta Tags such as description or keywords. Letting Google generate snippets is hit or miss. You’ll see an ‘E… Many sites opt to skip the call to action and focus on providing valuable information; see what sounds right to you. However, it can be a bit of a pain, especially if you want to add descriptions to individual pages. Search engines like Google use a robot called a web crawler to index your site. But if you really don’t want to, here’s how to do it manually. What if you want to add a default meta description that appears whenever you fail to set a custom one? Let’s begin! A good meta description will do a great job at engaging people and will allow internet users to better understand what the brand is about! Google will automatically create one by picking out a few sentences it thinks are relevant from your site. Neither are very difficult, but one involves using some code and accessing your site files, and the other one involves using a plugin. It can be further stretched up to 300 – 320 characters. Each meta description you write should be a short summary of whatever content it’s attached to. Plus, Google sometimes highlights keywords that match users’ search terms. In fact, to add a meta description in WordPress, you can either edit your WordPress files manually or use an SEO plugin to get control over your snippets. If you can’t see it, you may need to access your header.php using FTP. In this guide, we’ll briefly discuss the importance of creating a meta description in WordPress. Each of them supplements other. If you've set preferences (which cookies you accept and which you don't) we store your preferences here to make sure we don't load anything that you didn't agree to. , events, and get help from other WordPress experts repository page or log in to your site your! 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